The success of a business in present era is directly proportional to the number of prospective clients visiting a business site. Having a reasonable digital presence is a must for marketing as well as sales for a particular company.
There are various methods to promote a business, some are more popular than others. Trends keep changing and hence the importance of these methods also keeps fluctuating.
Guest blog posting services is one such method that has not only been there for quite some time but has also proved to be an effective way to provide much needed boost to new or developing businesses.
What is Guest Blogging ?
Guest blogging or Blogger outreach is the process of writing articles to be published on other blogging sites with links to your own site. As a guest blogger one tries to target blogging sites that are popular and have considerably high number of visitors. Another aspect to keep in mind is that the these blogging sites should be serving the same niche as your business. Guest blogging is a great way to enhance traffic of your website and to get natural link also.
Five Main Benefits of Guest Blogging
The main benefit that covers the most space in advantages chart of guest blogging is the exposure it provides to your business. Most of these customers are fresh customers who had little or no idea of the presence of your business before. A percentage of these new visitors become interested in your services and finally end up purchasing them, hence translating into profit.
Increased traffic also helps in increasing the authority of your site as well as the ranking. This is useful because search engine gives preference to your site when someone is searching for product or services related to your business model.
You as a business owner also benefit from developing healthy relationships with other bloggers, this on one hand serves as a source to gain industry know how and on the other hand build useful business contacts.
Association with trusted and reputable brands increase the credibility of your business. If your posts are published on sites likes Forbes, you will be looked at as a respectable and authentic source and will get many more inbound links without any additional effort in optimisation.
if you happen to write high quality content which is unique and original, your site gains authority and acknowledgement in the industry which in one way or the other results into better business.
Gradual demise of guest blogging
As discussed above, Guest blogging has been one of the common used seo tools among the internet marketing services but due to bad practices in the industry and in-appropriate use of this method, its popularity is diminishing slowly but surely.
One of the main reasons for negative growth of this practice was forceful use of inbound links that reduced the trust factor among the readers to a big extent. Some of the blogging sites also stuff the content at absolutely un-appropriate platforms which once again raises questions on the usability of this method.
So, all in all it can be said that like all other digital tools, guest blogging can also prove to a beneficial practice providing it is done in a professional manner following the ethics.